A showroom jeweler, rebuilt to be found.
ATL Luxury Jewelry sells engagement rings, fine jewelry and pre-owned luxury watches from its showroom in Snellville, Georgia. We rebuilt the storefront, then ran search and social for it week by week out of our own tools.
A site as considered as the pieces it sells.
Most of the store's buyers are choosing an engagement ring for the first time. They arrive with questions, not a product name. So the new storefront teaches before it sells: a guide to diamond shapes, a guide to metals, and a consultation button on every page.
Watches got their own catalog. Pre-owned Rolex, Audemars Piguet and Patek Philippe pieces are listed with open pricing, the way serious watch buyers expect.
See how we build sites
Every page has one job: bring a ring buyer into the showroom ready to decide.
Over twenty times the ranking keywords, one week at a time.
In May the store ranked for very few searches. We ran its SEO/AEO program out of Vantage LinkBack, our in-house search workspace. Every change was proposed with its evidence, approved by a person, and logged against that week's rankings.
See how LinkBack worksEach search the store showed up for was assigned to the one page that should rank for it, so pages stopped competing with each other.
Every week LinkBack read the new rankings and Search Console data and listed the pages to build or improve first, starting with the terms closest to page one.
Personal outreach went to Atlanta wedding and lifestyle bloggers and photographers, sent from the store's own mailbox.
The technical audit flagged speed, structured data and indexing issues page by page, and each fix was logged in the weekly work log.
Several posts a day, and reels built from the ones that worked.
Each month starts from one brief in Vantage Dispatch. It branches into a post for Instagram, Facebook and X, each fitted to its channel and read by a person before it is scheduled.
Reels come out of Vantage Reel Studio. It reads how each posted reel performed, shows where viewers stayed and where they left, and the next reel starts from the ones that held them, with the store's real pieces in it.
The work is ongoing. Search, posts and reels move forward every week, and a person approves every step.
